... the 2010 NFL draft, it was a master public relations move by Browns executive Mike Holmgren.

After allowing GM Tom Heckert to make two questionable selections with the first two picks and a very expensive trade for an oft-injured running back in the second round, the Browns needed something to get the sports media machine back on their side.

Mel Kiper was down on them, the local newspapers were grumbling, and even the bloggers were on the attack.

The ESPN announcers had been pulling for the Browns to make McCoy the selection since the 38th pick in the second round, when they made a reach for a safety, T.J. Ward, who was projected as a third rounder at the time of his selection.

When it was announced that they had made a ...

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