... beating on his reputation these past few seasons, the national media—most of which is tucked away neatly in the Northeast—was in dire need of a replacement. 

The fans no longer cared that Favre called the media to chat, while he was mowing the lawn at his Mississippi farm or that if he did cartwheels down the field after a completion to show how much he loved the game. We didn’t want to hear about him anymore. 

So the media needed a football player, preferably a quarterback, whose every move they could fawn over, as if he was the fourth Jonas Brother. They needed someone who they could create stories about out of thin air, who played in a market that allowed them to convinc...

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