... Owens is a premier talent. He’s also a perennial troublemaker. Between now and the end of the season, the six-million-dollar Bill is a safe bet to perpetrate some species of outrage in Buffalo—which would be worse news if outrage weren’t so instrumental in his employer’s PR strategy.

Decorum means pleasing the customer.

Deviance, on the other hand, means making him appreciate how nice it is to be pleased.

I’m not writing in defense of Owens. The huddle’s no place for a runaway ego, and No. 81 is a certified prima donna. But sometimes prima donnas are the best teammates. In a league so desperately seeking positive role models, there has to be room for a guy who sets such a reliably bad e...

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