... alcohol's major role in college football's culture. 

Sure, not everybody drinks. But, a high percentage of fans enjoy an adult beverage, or two, as part of their pregame rituals and traditions.

I'm not talking about what goes on in the parking lot beforehand. That's between you, your chosen higher power and your ever-so-patient spouse waiting at home. 

I'm not talking about those binoculars around your neck, that may or may not be cleverly concealing some blended Canadian Whiskey, as you enter the stadium gates.

I'm talking about vendors roaming the stands in on-campus college football stadiums, hawking 7-dollar swill from Milwaukee and St. Louis (I never see any from Golden, Colorado, but that's a debat...

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