... the Cincinnati Bearcats' trip to the 2010 Allstate Sugar Bowl. UC's deserter coach Brian Kelly said it, and Director of Athletics Mike Thomas reiterated it, and I've enjoyed living by it: "Cincinnati will play anyone, anywhere, at anytime."

So let's look at this statement: "Cincinnati will play anyone, anywhere, anytime." This kind of thinking greatly benefits a growing program looking for respect in the tradition-bound world of college football. Sounds confrontational and competitive. 

The phrase also differs from a previous UC athletic mantra: "Intimidate. Dominate. Celebrate." Those words sounded like a promise. And, to some extent, they were. Those were the days when UC occasionally cashed in on this attitude on the b...

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