... The Game is between Ohio State and Michigan.

Earlier in the decade, The Game was something special, when both teams were among the elites in college football, and when the Big Ten title was usually on the line.

But lately, the decline of Michigan football has taken some of the luster away from one of the greatest rivalries in all of sports.

While the rivalry to the outside world is meaningless, don't try telling that to the people in Ann Arbor and Columbus.

Around Columbus, the university kicked off the week a Beat Michigan Week Pep Rally, featuring talks from the football captains, and former players Eddie George, and Keith Byars.

The Buckeyes are also celebrating the week by debuting their new Bleacher Report - College Football