... schedule is undoubtedly the toughest in the Big 12—not that it is a hard feat in the Big 12, a conference that has a plethora of teams that schedules cupcakes as not only a rule but a philosophy.

Kansas State, Texas Tech, and A&M are notoriously horrible schedulers, and although the philosophy definitely helped Bill Snyder build something at Kansas State, it seems to have been contagious, as teams like Kansas have opted to go for another payday instead of testing their team's mettle before the conference season starts.

OU was once one of the offenders that notoriously scheduled cupcakes but has made huge strides in the past few years in scheduling big-name teams from well-known conferences.

And why not?
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