... pace in Vancouver. With seven golds among their haul of 24, athletes across a range of sports have been performing at the very top of their ability for a place on the podium. Apolo Ohno became the most decorated U.S. Winter Olympian of all time this weekend with his seventh medal, and there have also been outstanding performances from superstars such as Shaun White and Evan Lysacek. Shani Davis wrote his way into the record books by defending his 1,000-meter crown, and the covergirl of U.S. skiing Lindsey Vonn fought through a painful injury for a pair of medals on the slopes of the Whistler mountain. With success comes fame. And with fame comes lucrative sponsorship deals and endorsements. Some will be looking to build on their already-bulgin...

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