The first time Carson Palmer was viewed as a "potentially" elite NFL quarterback, he was throwing passes for USC, gaining momentum and hype on his way to the 2003 NFL Draft.

Then came the second time he was to be viewed as a "potentially" (there's that word again) elite NFL quarterback , when the Cincinnati Bengals spent the first pick in the 2003 draft on him, making him their quarterback of the future.

Their "franchise" guy. You know, the...

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