... season’s targeted expectations are off, that is.

The NFL season got off to a robust start with fireworks and rocking music from stars Taylor Swift and the Dave Matthews Band this week in New Orleans. The Super Bowl XLIV winner, New Orleans Saints, and 2009 NFC conference championship opponent, Minnesota Vikings, provided the contact action for the gala stand-alone first 2010 NFL game.

The event resulted in a record 27.5 million viewers. That’s huge. That’s above targeted numbers.

Instead of the expected offensive explosion often exhibited by both teams in the recent past, the entertaining game was a defensive struggle. The Saints prevailed 14-9. That’s below target.

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