... Sports Trade Association, founded in 1999, funds a survey to research the fantasy sports demographic every year. The FSTA commissions Ipsos, a company that describes itself as a private research think-tank in the fields of media and advertising, to poll people in North America about their fantasy sports’ habits.

These polls reveal that between 2003 and 2008, the industry doubled from 15 million fantasy players to nearly 30 million fantasy players. The surveys suggest that fantasy football is king of the fantasy sports world, with 85 percent of all fantasy sports participants playing fantasy football.

Ipsos asks the participants of their surveys a series of questions ranging from personal da...

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