... to revenue, and phrases like "It's all about the money" are used to rationalize questionable decisions, Rutgers University may have already expressed its obligation to remain a member of the Big East Conference.

While the Big Ten decides if expansion is the way to go, Rutgers has been collectively mentioned by journalists as the most attractive addition available, after Notre Dame.

The large marketing area (18 million) in which Rutgers is centered has been speculated to be extremely tempting to the Big Ten and its expanding television network.

Joining the Big Ten is tempting to Rutgers:  It is estimated that any Big East team that jumps ship would triple its yearly $7 million in television and bowl money.

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