... USA (yes, plural) would become the brand of the overall alliance since it applies as well as it does; Mountain West would become Conference West and the current CUSA would become Conference East. The conferences would remain independent from each other in some ways and for some sports, but would cooperate on TV and other areas where it would be advantageous.

Some tweaking would get done to round each conference into 12 teams in a fairly geographically-balanced map; one plausible option might be that Conference West adds Utah State (from WAC per earlier invite) and UTEP (from CUSA), while TCU (from MWC) moves to Conferen...

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