... collective plan for the future is what happens when Economics 101 becomes the sole source of reasoning for conference structure. When money and mathematics become the heart and soul of college athletics, the whole reason behind the success of the product is entirely lost.

Sports are about the thrill of competition. Football is about tradition, the "Power I", "Spread Offense", and rivalry week.

College football's essence is not money.  When this principle is forgotten, ironically, the sport will become less interesting and therefore, less profitable.

The Big 10 received a great deal of attention beginning in December 2009 with their announced intention of conference expansion. The focus of media...

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