... BCS announced that it will soon hire a full-time spokesperson. Apparently, the BCS believes it is unpopular because it "hasn't really done a good job over the years of defending itself," according to new Big East Commissioner John Marinatto.[1] That absurdity is a different discussion for a different time. The point is that before this new spokesperson jumps aboard, BCS Administrator Bill Hancock appears to be stuck handling interviews for the organization.

Mr. Hancock lacks the polish and ability to “spin” that the new hire is certain to possess. That is a good thing for those of us on the outside of the BCS bubble, Mr. Hancock’s recent remarks offer insight into perhaps the biggest BCS mystery of all: why BCS officials refuse ...

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