... its new H2Orange bottled water, Texas Purified Water, sold in a bottle designed as The Tower. The company is hoping to raise at least a million dollars for UT programs.

This week, they have released their plans to sell electric power. Yes, Branded Retail Energy (based in Dallas) has teamed up with UT to unveil Texas Longhorns Energy. The electricity, to be supplied by Champion Energy Services, is touted as 100 percent renewable energy to alumni and fans in deregulated parts of Texas, explains the Sports Business Journal.

Apparently, every new account will generate funds for the university, and consumers will receive memorabilia, merchandise, and event and ticket discount...

Read Complete Article at Bleacher Report - College Football