... the entity formerly known as the Pac-10 didn't see this coming.  Every frat boy from Pullman to Tucson cracked a cold one to the sound of "The 12-Pac."

And they'll toss an even dozen back when the conference adds Colorado and Utah, expanding to 12 universities in 2011.

So on that note, I propose a toast. 

To what could have been the first 16-team power conference, but instead, is simply a beer run away: The 12-Pac.

These are the brands that each of your college football programs remind us of.

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