... USC's (that other USC) new head football coach, Joe Morrison was the next great thing; a new hot coaching prospect.

Toiling for three years at the University of New Mexico, Morrison had led the Lobos to a 10-1 record in 1982.

And so it was, as it always is, that he climbed a ladder and was hired to coach the Gamecocks in 1983.

Joe Morrison played professional football for the New York Giants. As a running back and wide receiver, he set receiving records and had his number 40 retired by the team.

As South Carolina's coach, he introduced a number of traditions that still are incorporated by the team today.

The Gamecocks take the field on game day to the sound of Bleacher Report - College Football