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Getting Creative: Vanderbilt’s Promotion Idea Deserves Props

Article By on 27th July, 2010

... Caldwell has been a busy man since taking over as Vanderbilt’s football coach, but do you think he even knows Judy Orr, Donna Smith, Mike Smeltzer, John Russell, Daniel Dubois or Jenny Mandeville?

I doubt it. But even if he does, he should stop by each of their offices and thank them for the spectacular marketing campaign this group of talented folks has put together promoting Vanderbilt football. Recently, part of the effort was recognized, as Vanderbilt claimed the top spot in a Bleacher Report feature on the nation’s best 2010 Football Posters.

Th...

Read Complete Article at Bleacher Report - College Football




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