... to the allure of lucrative TV contracts, you may want to press refresh on your browser and think again. Once a league defined by 10 teams, five rivalries, and two teams per state—with the exception of California—the Pac-10 has been redesigned by its newly initiated commissioner, Larry Scott. Scott's vision is abundantly clear: he is willing to sacrifice tradition for profit. Dollar signs have replaced the commitment to the student-athlete. Upholding tradition has been replaced by creating a successful, moneymaking image and brand. On the surface, the changes in the Pac-10 and across college football have been given the euphemism "conference realignment." That label connotes a sense of foresight and positive change. But in re...

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