... 12 football coaches for 2009. The professor grades on the curve and starts off letting every coach know that for those blessed with abundance, much is expected. 

So, the professor starts off by basing the 2009 grading curve on the 2008 Big 12 football revenue rank. This ranking data comes from the Equity in Athletics Data Analysis Cutting Tool provided by the U.S. Department of Education. 

2008 Football Revenue Rank for Big 12 Schools

1. Texas: $87 mill 

2. Nebraska: $55 mill 

3. Oklahoma: $47 mill 

4. Texas A&M: $38 mill 

5. Colorado: $28 mill 

6. Oklahoma State: $26 mill 

7. Missouri: $24 mill

8. Texas Tech: $24 mill 

9. Kansas State: $...

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