... disproportionate revenue sharing and how greedy Texas is. A few things to remember:

1. Revenue sharing is a function of TV appearances and bowl game revenue. Each AD has control of the former, via scheduling. Schedule interesting non-conference games, and TV appearances go up. Too many schools want to free-ride by scheduling unexciting non-conference games, showing up for conference play, and collecting their reduced (but still larger than earned) share of the contract.

2. Teams are griping about the revenue sharing because they want a face-saving excuse to bolt. If a team like Missouri bolts to the Big Ten, it’s not because they’re upset about getting $100k less than an equal share of the Big 12 money; it&rsq...

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