... administration of the University of Texas realized that joining the Pac-10 is not the cash cow it had hoped for, in terms of long-range revenue accumulation.

In fact, last year, the Big 12 actually outperformed the Pac-10 by more than $30 million. Texas and others being considered for a move from the Big 12 would actually lose money in the switch.

It has also been stated on media networks that Texas did evaluate the option of joining the SEC along with Texas A&M, but after careful consideration, turned away from that opportunity as well.

This move by the Texas administration has historical implications in preserving long-term bonds between members of the Big 12 that previously made up the old Southwest Conference.

T...

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